Creative Culinary Product Naming and Digital Promotional Design for MSMEs in Kresek

Abstract

Culinary micro, small, and medium enterprises (MSMEs) in Kresek District, Tangerang Regency, face challenges in creating unique and memorable product names and optimizing digital promotional media. This community service program aimed to improve MSME participants’ knowledge and skills through product naming using word-formation concepts and promotional design using Canva. The activities were conducted offline and online on July 4 and 11, 2026, at the Kresek District Office. The program applied participatory learning and practice through instruction on clipping, blending, affixation (coinage), borrowing, acronym, abbreviation, and back-formation, followed by product-name creation, promotional design, presentation, and evaluation. The initial target was 20 participants, while the report recorded 31 attendees. Participants produced creative product names, including Ecam, Piscok, Capcin, Jasuke, Cilung, Basreng, and Sostel. The report records 100% achievement for branding-name creation, while design outputs were 10% short of the target because of limited access to laptops, tablets, and smartphones. Evaluation using a five-point Likert questionnaire indicated positive responses to the materials and implementation. The activity strengthened MSME branding and digital-promotion capacity and created opportunities to use SIMASKER as a medium for disseminating information on the creative economy in Kresek District.