Enhancing the Entrepreneurial Competence of Visual Arts Education Students at UNJ through the Implementation of the Cenderamaya Event
DOI:
https://doi.org/10.64460/js2e.v2i2.115Keywords:
art market, cenderamaya, CreActive movement, entrepreneurial, visual art educationAbstract
Improving entrepreneurial competencies among visual arts students has become a critical priority in addressing the challenges of an increasingly competitive job market and creative industry. While students often possess strong artistic capabilities, they frequently lack sufficient managerial and marketing skills. Through a community engagement program based on the annual event Cenderamaya, this initiative is designed as a strategic platform to equip students with practical entrepreneurial experience in the arts. The methods employed include art production training, business management strengthening, digital technology utilization, mentoring, and the organization of an arts entrepreneurship bazaar. Outcomes of this program include the establishment of five student-led art business tenants under a creative hub named CreActive Movement, the development of market-ready art products, digital portfolios, and the formation of professional networks. With a structured and participatory approach, this program aims to produce visual arts graduates who are not only creative but also entrepreneurial and industry-ready.
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Copyright (c) 2025 Desy Sugianti, Rizki Taufik Rakhman, Leny Suryani, Siti Khodijah Lestari
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